Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There is a lot more going on behind slick interfaces or attractive prices.
Looking around, you will surely find a lot of vendors and products available. Before you choose a certain call tracking software solution, look into the following:
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automatic Number Generation
A good call tracking platform will provide numbers automatically, meaning you won’t have to assign phone numbers to pages manually. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Compatibility with Current Systems
You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Avoid compatibility problems to make sure that your platform remains an asset to your company instead of a liability.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. Otherwise, you will end up wasting resources.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you stand to lose both leads and your credibility.
Call recordings and transcriptions offer a wealth of information about your target customers. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only choose one that you have the capacity to pay. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.